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Research papers

The behaviour of the participants in a household

It has been stated that up to now the basis for panel investigations has been the decision for the purchase of a product. It was attempted to explain these decisions either by the price situation, the competitive situation or the socio-demographic...

Catalogue: Seminar 1972: Panels
Author: D. Reidel
Company: GfK
June 15, 1972
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Citation

Reidel, D. (1972a, June 15). The behaviour of the participants in a household. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-behaviour-of-the-participants-in-a-household